Largely because it’s sex-less, the World Wide Web is fast becoming a preferred GLBTQ business channel – at least as shown by those finding success in it, e.g. in Canada, Genie, The Crossdress Store (the-crossdress-store.com), which Echelon Magazine (echelonmagazine.com) highlighted for making a success of owner Nicolle Robinson, who started cross-dressing in her early teens, but didn’t know where to source her outfits as she grew older, so opened an online store in Genie.

In her own experience, “I found myself bouncing from site to site to check out sizing, only to discover the larger sizes needed by our community were virtually non-existent, and when I found them, the prices were, well, to say the least, prohibitive,” Robinson was quoted as saying in echelonmagazine.com. 

After being frustrated by trying to find clothes and accessories in appropriate sizes, Robinson’s opening of Genie, which taps the “unique environment” of EBay, allows for “discretion and confidentiality, (thereby) the perfect opportunity to create a store geared to the needs of the cross-dresser, transgender, and transvestite community.”

Although Canada-based, Genie is already widely recognized, as it receives orders from everywhere, highlighting how, if a business satisfies a real need, it will succeed – offline in most cases, and even more so online for those that would not have been even given a chance to exist had it not been for the privacy offered by the Web.

Think of the money earned by Fridae.com, or of that (in)famous Talented Mr. Montano blog, or of Guys4Men.com - hey, think bigger, with Google.com, or Yahoo!, or the likes, all proofs that done the right way, the information superhighway sure can pay off big time.